Two Enrolled Agents, one straightforward practice
We built 360 for the owners who are trying to run everything themselves, and who deserve a bookkeeper and tax preparer who explains things instead of hiding behind jargon.
360 Bookkeeping + Tax Solutions is owned by Aaron Pallares Parada and Gustavo Garcia, both Enrolled Agents licensed by the IRS and both QuickBooks ProAdvisors. The practice opened in 2018, is based in Chula Vista, California, serves clients across San Diego County, and works in English and Spanish.
Why we do this work
Both of us spent years in corporate finance and public accounting. We saw clients pay CPA rates for work we were doing ourselves, and we saw owners hear from their accountant once a year, usually with bad news.
So we opened a practice in Chula Vista built on the opposite habits. Books closed every month. Prices posted before you call. Questions answered by the person who knows your file. Work done in English or Spanish, whichever is easier for you.
- 2018
- Year established
- 40+
- Years of combined experience
- 150+
- Clients served
- 91
- Five-star reviews
We opened 360 in 2018. Both of us spent years at other firms before that, which is why the practice did not start from scratch.
Aaron Pallares Parada
Partner
Aaron is an IRS Enrolled Agent and accounting professional with nearly two decades of experience in accounting, taxation, and financial management. Originally from Mexico, he began his career in public accounting before moving into corporate accounting and eventually co-founding 360 Bookkeeping + Tax Solutions in San Diego.
Aaron is passionate about helping small business owners better understand their numbers, stay compliant, and make confident financial decisions. He believes accounting should be approachable and that clients should always understand what is happening with their business, not just receive a report.
Outside the office, Aaron enjoys traveling, photography, staying active, learning languages, and spending time with loved ones and his three dogs.
- Enrolled Agent
- MBA, CETYS
- BA Accounting, UABC
- QuickBooks ProAdvisor
Gustavo Garcia
Founder & Partner
Gustavo is an IRS Enrolled Agent and accounting professional with extensive experience in bookkeeping, payroll, sales tax, tax preparation, and business operations. He earned his degree in International Business from San Diego State University and later completed an Accounting Certificate through UC San Diego.
As Co-Founder of 360 Bookkeeping + Tax Solutions, Gustavo focuses on helping clients stay organized, compliant, and confident in the financial side of their businesses. He values building long-term relationships with clients and providing practical, dependable support throughout the year.
Outside the office, Gustavo enjoys traveling, spending time with loved ones, exploring new places and restaurants, and spending time with his three dogs.
- Enrolled Agent
- BA, San Diego State University
- Accounting Certificate, UCSD
- QuickBooks ProAdvisor
What working with us feels like
Clear scope, flat starting prices, and a person who picks up the phone.
You hear from a person
Ask a question through the client portal and you usually have an answer inside one business day, from someone who knows your file.
You know the price first
Flat monthly bookkeeping fees and posted starting prices for returns. No hourly meter, no surprise invoice.
You get plain language
We explain what a number means and what to do about it, in English or Spanish, without the jargon.
I just upload my receipts and Gustavo takes care of the rest. I've referred him to my brother, my parents, and my clients. He speaks Spanish, which was a huge plus for my parents.
Never miss another tax deadline
One short email before each filing deadline that applies to you. Payroll tax, income tax, sales tax, statement of information, and franchise tax. No sales pitch, and you can unsubscribe with one click.
Find out where you stand
Book a consultation by phone or video and get a clear understanding of your bookkeeping and tax needs, along with the next steps to move forward.